From the tennis courts of Wimbledon to the chic halls of the Young V&A, Princess Kate’s blush-pink Beulah London ‘Ahana’ dress has become iconic—not merely for its delicate hue and flattering silhouette, but for its embodiment of timeless elegance and ethical fashion. Her wardrobe choice continues to resonate, and now there’s an accessible way to capture that royal charm.
This week, shoppers were delighted to find an affordable alternative: a soft pink dress from Nobody’s Child, discounted to just £59—a striking value compared to the original’s £695–£750 price tag.
The style echoes Kate’s beloved frock—crafted in a lightweight viscose blend, with a softly cinched waist, front button detailing, and flutter sleeves that channel the same refined femininity. Available in sizes 4–18, with both regular and petite fits, it mirrors the kind of thoughtfulness the Princess herself brings to her wardrobe.
But why has this particular dress become so closely associated with the Princess of Wales? The Ahana exemplifies Beulah London’s philosophy: elegant, crafted from responsibly sourced materials (notably 100% wool crepe), and rooted in social good. Beulah’s founders—Lady Natasha Rufus Isaacs and Lavinia Brennan—launched the label with a mission to provide training and employment to women rescued from trafficking. That commitment to empowerment, paired with refined tailoring, made it a natural fit for royals.
Kate wore the dress first at Wimbledon in July 2021, pairing it with Mary Jane block heels, and again at the opening of the Young V&A in June 2023, highlighting her habit of elegantly re-wearing outfits in meaningful or repeated public appearances.
The Ahana’s appeal isn’t limited to the Princess of Wales. It has become a quietly unifying thread among royals across Europe. Crown Princess Mary of Denmark, Crown Princess Mette-Marit of Norway, and even Princess Beatrice have been seen wearing different variations or colors of the same dress—a testament to its thoughtful design and versatile sophistication.
Why the High-Street Alternative Matters
Beyond budget appeal, the Nobody’s Child dress captures several elements intrinsic to Kate’s style: pastel restraint, flattering fit, and wearable romance. Other similar high-street versions include:
- A 100% cotton midi with smocked waist and puff sleeves—lightweight yet elegant in everyday contexts.
- A sleeveless blush-pink version with a V-neck, self-tie waist, and ruffled hem: breezy, relaxed, and summery.
- A tailored crepe alternative with a button-front and subtle slit—offering a sharper, more form-conscious silhouette for autumn styling.
These options reflect how Kate’s fashion choices—whether eco-conscious or timeless—can be thoughtfully translated for everyday wardrobes.
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Style Legacy & Editorial Insight
Kate’s repeated wear of the Ahana dress illustrates her fashion ethos: elegance, practicality, and narrative continuity. Re-wearing connects events visually and emotionally—for instance, seeing the same frock at Wimbledon and later at the museum opening links those moments in public memory.
Moreover, Beulah London itself represents a rare alignment of luxury with ethical purpose. After weathering financial challenges during the pandemic, the brand’s resurgence—lifted in part by royal endorsements—affirms how values-centered fashion can regain momentum.
In 2025, the story evolved further: Kate’s former stylist, Ginnie Chadwyck-Healey, collaborated with Beulah to launch the Beulah x VCH capsule collection—drawing on soft pastel palettes inspired by Neapolitan ice cream and iconic cinema. This collaboration reinforces the brand’s appeal among those who admire the Princess’s style while supporting sustainable fashion and female empowerment.