The series, which launched in March and features Meghan showcasing home and garden routines alongside celebrity guests like Mindy Kaling, drew just 5.3 million views, ranking at number 383 on Netflix’s global charts. It landed on par with Peaky Blinders Season 2 from 2014 and Season 4 of Suits from 2011—the latter being the legal drama that originally brought Meghan to public attention.
This underperformance comes despite Netflix marketing the show as “inspiring”, claiming Meghan Markle had “reimagined the genre of lifestyle programming.” Though the series entered the global top 10 within a day of release, interest quickly faded amid lukewarm reception and critical reviews.
The programme’s tepid reception is particularly significant considering the couple’s reported eight-figure deal with Netflix, signed in 2020 via their company Archewell Productions. Though the platform has confirmed a second season has already been filmed, scheduled for release this autumn, the debut’s sluggish viewership raises questions about sustainability and audience engagement.
The challenges extend beyond streaming numbers. Meghan’s lifestyle brand, originally launched as American Riviera Orchard, was forced into a rebrand as As Ever after trademark disputes. Meanwhile, reports revealed that her widely publicised homemade jam—marketed as an artisanal Montecito product—is actually produced 2,000 miles away, casting further doubt on the brand’s authenticity.
While the couple’s initial documentary Harry & Meghan provided an early win, becoming Netflix’s most successful documentary debut, it also drew widespread criticism and saw steep viewership drop-off. In contrast, Suits—which does not involve the couple—logged nearly nine times more viewing hours than the royal documentary in 2024.
Other projects from Archewell, such as Heart of Invictus and Polo, have also struggled to find audiences, continuing a trend of underwhelming performance across their streaming ventures.
These difficulties mirror the breakdown of their Spotify partnership, where Meghan’s interview podcast Archetypes delivered just 12 episodes over two years, despite a reported $20 million agreement. Following the partnership’s collapse, Bill Simmons, Spotify’s head of podcast innovation and monetisation, infamously referred to the couple as “grifters.”
In stark contrast, British productions have dominated Netflix’s 2025 charts. The gritty crime series Adolescence topped the rankings with 145 million views, earning 13 Emmy nominations, including one for Owen Cooper, the youngest nominee in his category at just 15 years old. Other UK hits such as Missing You, Black Mirror, and Dept. Q have also posted strong numbers.
Overall, Netflix reported a 16% increase in revenue in Q2 2025, reaching $11 billion, bolstered by price hikes and advertising gains—even as celebrity-led ventures like With Love, Meghan struggle to resonate.